Nike Free Global Digital Campaign

by June

Wear Nike shoes and you’ll be able to escape the perils of giant robots and car driving toads.  This is the global digital campaign for the 2009 Nike Free sneaker developed by STEADY. It was initially designed for the Pacific Asian market, but it is now being featured globally.  I can understand that the world is a smaller place now but some things are only impactful to certain demographics.  For me, I think this ad is cool visually but thats about it.