AT&T…Tsk Tsk Tsk

by June

C’mon AT&T, you sound like that one kid that tries too hard to be cool.  Who ever came up with the copy for this should be ashamed.  Hey, brands take note, appealing to an urban consumer involves more than being a “baller” or having “swag.”  Stop using what you see on MTV as a qualifier.  Do some research before you put out lame material like this.  AT&T is a premium brand, stop trying to act like Boost Mobile.  You can’t be everything to everyone.  Know your role, play your position.