Racist KFC Ad?

by June

This commercial obviously would not work here in the U.S.

My question is this: Is the “black people like fried chicken” stereotype believed in Australia?

  • If it is, then it’s a poor attempt at being funny.
  • If it is not, then I just don’t get it.

Advertisers need to realize that nothing ever really stays local anymore.  The world is smaller and it is easy to share information with people all over the world.  The challenge is to appeal to a target demographic while keeping a global perspective.

[Video via @ifeeltwitty]

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