Niketown Recap

by June

The World Basketball Festival has arrived!

The festival will feature the National teams from the United States, China, Brazil, Puerto Rico and France, and will include open-air scrimmages, performances by top international music acts, and exhibition games at Madison Square Garden as the teams prepare for the men’s FIBA World Basketball Championships from August 28 through September 12 in Turkey.

Some of the creative installations at Niketown NYC

Last night things kicked off at Niketown NYC.  Open bar was flowing, h’dourves were out all night, music was on point, basketball trick show was exciting(shouts to my man Bobbito Garcia for the cameo), Harlem Choir rocked their set, and most importantly the crowd was amazing.

Huge shout to everyone that came out last night to Niketown, especially all of my personal friends, it was good to share the experience with you.  I wanna thank all the brand ambassadors that helped out last night.  You helped anchor a smooth run-of-show.

Great crowd

I’ll be in the city this entire week working on other Nike initiatives for WBF.  If you’re in town just contact me on twitter (@JrPezzotti) and I’ll let you know what’s going on.